Good morning; this is More Leads More Conversions, and today’s agenda is to give you a crash course on what marketing leads are & why you even need them. We mean, you could hand out fliers, but in the digital age, you need a tad bit more up your sleeve to hook in the right customer for the right product at the best price!
So, What Is A Lead?
It is a person who expresses interest in your brand’s products or services. These services are presented physically or online, but the real challenge is hooking a client over a website.
When many leads are hovering over the same pages & products, your business needs to be robust enough to attract these prospects through the sales funnel with striking content until a purchase is completed.
You Get Three Types Of Leads:
- The IOL: An information-qualified lead is a person who is curious for more info on your products and sends in a query. So it’s up to your chat support to process that query while collecting voluntary client data. This is a cold lead.
- The MQL: The marketing qualified lead is a person who is already invested in the business & in the middle of completing a transaction or more information. These people come forth to request solutions to their problems. These are warm leads and very promising.
- The SQL: The sales qualified lead has gone all the way to finalize their transaction of your businesses’ products or services. They’re hot!
How To Hook Them In:
Content Matters
You warner more attention by providing your customers with relevant data, so be sure to word descriptions concisely & in an engaging manner.
Subscriptions Work
They are ideal for hooking in potential clients because they pull in client details, but their design needs to be attractive. If you can make your data fields more relevant to your business, you are all set.
Plaster A Promo
PPC adverts & search engines are a perfect marriage to boost your client base & tell potentials that your business can solve their problems. You can also use promotional channels to target people.
Create Magnets
Marketers use irresistible offers to instigate delight & motivate their prospects to sign up to offers & access to exclusive information like articles, cheat sheets, or early bird offers.
If you design your content right & add some CTAs, you can even generate the right leads from your content base.
Converting Clients?
A good marketer or salesman can empathize with their target audience via collated consumer behavior filtered to the target demographics. Direct e-mailing & newsletters can also help to nurture your leads to converted loyalists.
Once you have the prospects lined up hot, all you need is an offer to pull them in entirely into the sales funnel. That is where special offers for the next transaction come in handy!
We hope this crash course jumpstarts you on a myriad of beneficial marketing tactics for your business. More Leads More Conversion, your lift-me-up marketing & sales lead generation company in San Juan, PR, has more in store for you in the upcoming blogs. You will learn with us how we can bend almost every social media platform to your will in transforming leads into loyals!
If you can’t wait to start, just come in for guaranteed leads & we’ll do the rest!